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GUCCI SS19

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Mickey Mouse, Dolly Parton, Strawberry prints and studded jockstraps: the usual eclectic offering from creative director Alessandro Michele, took over Paris’ iconic after-dark institution Théâtre Le Palace on 24 September 2018, marked the last of his three-part homage to France. The idea of his collection never stops at the runway pieces, Michele always accentuates the idea … Continue reading GUCCI SS19

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ARMANI

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Armani, an epitome of class and exquisiteness – the Italian way of life. Founded by Giorgio Armani, the label ‘fashion brand’ is simply not enough to describe his work. Armani is a way of life. Known for its crisp tailoring, there’s something very sexy yet sophisticated about this Italian house. The Armani empire has expanded … Continue reading ARMANI

Categories Opinion

La Mer Blue Heart

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This is not a glamorous topic, but an important one that’s long overdue. “Planet or Plastic?” National Geographic published its June 2018 issue with an iconic cover – a photo-illustration created by Mexican artist Jorge Gamboa, featuring a plastic bag partially submerged in the ocean, suggesting that the world’s plastic pollution problem is “just the … Continue reading La Mer Blue Heart

Categories Opinion

SKINCARE: the hydration talk

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In the world where everything has to be faster, more effective, multipurpose, how far has skincare evolved? Sarah balances motherhood with her own creative start-up; Valentina travels around the world conquering the cosmetics world; Aki juggles an advertising job in New Zealand while building her international fashion empire. Women have changed. The modern women who … Continue reading SKINCARE: the hydration talk

Categories Opinion

What is luxury in 2018?

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“Look, she wears Gucci.” Traditionally, the concept of luxury has always been about signalling status and obvious wealth, with brands being the engine behind the luxury goods market. However, fashion has gone through many phases within the last decade, from being a vanity or investment pieces that you pass down to your next generation. Nowadays, for many Millennials … Continue reading What is luxury in 2018?

Categories Opinion

Should I work for free?

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A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?

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The Digital World of Nip & Tuck

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In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Digital World of Nip & Tuck