During Gucci’s Spring/Summer 2019 runway show, onlookers marvelled at a US$4,500 3-D printed Mickey Mouse bag sighting. Since then, we all wondered if this decades-old childhood icon might make a come back. And of course, true to my prediction, as we entered the year of Mouse according to the traditional Chinese calendar and with Lunar … Continue reading Disney x Gucci for Lunar New Year
Paris, October 2018. While most of us were still eagerly awaiting the launch of the Moschino x H&M collection, the small team from H&M’s Stockholm atelier were already — and with great discretion — planning for the next one. In contrast to the playful, wild and print-heavy Moschino x H&M collection, the 2019 collaboration was … Continue reading Giambattista Valli x H&M
Based in Paris, and produced in Milan, the label is based on unique yet wearable handmade pieces: aiming to create a wearable and new quality couture. Art, cinema and poetry are the starting points of the collections: Emma Rowen Rose aims to create an intelligent fashion, with cultural references to share and images to create. … Continue reading Rowen Rose’s Doll House for Paris Fashion Week SS20
GUCCI GOES CARBON NEUTRAL When Gucci announced in 2017 that it was done using fur, the brand was lauded for taking the lead in the world of luxury. Ahead of the SS20 Fashion Show in Milan, Gucci made an even more groundbreaking announcement: that the entire event would be carbon neutral. Marco Bizzarri, the brand’s … Continue reading Milan Fashion Week: Gucci SS20
A CLOSER LOOK AT CONTENT CREATION. Let’s face it. Social media has become a huge part of our lives since the invention of Smartphones. And here we are, in 2019, where we are bombarded with the same old templated sponsored content – every single day. We are at the point where people around me starting to … Continue reading There’s no such thing as a boring brief
Mickey Mouse, Dolly Parton, Strawberry prints and studded jockstraps: the usual eclectic offering from creative director Alessandro Michele, took over Paris’ iconic after-dark institution Théâtre Le Palace on 24 September 2018, marked the last of his three-part homage to France. The idea of his collection never stops at the runway pieces, Michele always accentuates the idea … Continue reading GUCCI SS19
Armani, an epitome of class and exquisiteness – the Italian way of life. Founded by Giorgio Armani, the label ‘fashion brand’ is simply not enough to describe his work. Armani is a way of life. Known for its crisp tailoring, there’s something very sexy yet sophisticated about this Italian house. The Armani empire has expanded … Continue reading ARMANI
This is not a glamorous topic, but an important one that’s long overdue. “Planet or Plastic?” National Geographic published its June 2018 issue with an iconic cover – a photo-illustration created by Mexican artist Jorge Gamboa, featuring a plastic bag partially submerged in the ocean, suggesting that the world’s plastic pollution problem is “just the … Continue reading La Mer Blue Heart
There’s an old saying: a picture tells a thousand words. I couldn’t agree more. But what makes a good picture? The camera? The photographer? The lighting? For me, above it all – the idea. If you’re struggling to understand what the masthead photo is all about, I’m going to tell you that I’m the … Continue reading Photography: An art of storytelling
An exquisite red car drives onto the loading bay of the large flagship Dior store on Auckland’s Queen Street, a woman steps out of the car with the latest Prada heels in flames. She walks into the store and is greeted by a vast display of handbags. She is businesslike in her approach, wasting no … Continue reading She’s a headturner
If you are in the business of fashion, fashion month is the time where you can’t afford to have a dead cellphone. Everything, I repeat, everything is heavily dependent on it – maps, taxi apps, emails, texts, exchanging contacts, videos, photos just to name a few key functions. Knowing how well my Samsung performed during … Continue reading Paris Fashion Week SS19
In the world where everything has to be faster, more effective, multipurpose, how far has skincare evolved? Sarah balances motherhood with her own creative start-up; Valentina travels around the world conquering the cosmetics world; Aki juggles an advertising job in New Zealand while building her international fashion empire. Women have changed. The modern women who … Continue reading SKINCARE: the hydration talk
For some, hotels are holiday stays; for others, they are luxury treats. For someone that travels a lot like me, they are second homes. I have always been a lover of the Sofitel hotels, for its enthusiasm for art, its personalised customer experiences, its outstanding hospitality but on top of that, its home-sweet-home feeling. Wellington, … Continue reading A love affair with Sofitel Wellington
“Look, she wears Gucci.” Traditionally, the concept of luxury has always been about signalling status and obvious wealth, with brands being the engine behind the luxury goods market. However, fashion has gone through many phases within the last decade, from being a vanity or investment pieces that you pass down to your next generation. Nowadays, for many Millennials … Continue reading What is luxury in 2018?
It was a weekend getaway that can neither be forgotten nor described. Melbourne, a beautiful city with plenty of Instagram-worthy discoveries, located just a 3 hour flight from Auckland. It’s always amazing to rediscover Melbourne. Here are some ideas on places worth exploring. SOFITEL MELBOURNE ON COLLINS Situated at the prestigious ‘Paris End’ … Continue reading Traveling to another level
A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?