A CLOSER LOOK AT CONTENT CREATION. Let’s face it. Social media has become a huge part of our lives since the invention of Smartphones. And here we are, in 2019, where we are bombarded with the same old templated sponsored content – every single day. We are at the point where people around me starting to … Continue reading There’s no such thing as a boring brief
Mickey Mouse, Dolly Parton, Strawberry prints and studded jockstraps: the usual eclectic offering from creative director Alessandro Michele, took over Paris’ iconic after-dark institution Théâtre Le Palace on 24 September 2018, marked the last of his three-part homage to France. The idea of his collection never stops at the runway pieces, Michele always accentuates the idea … Continue reading GUCCI SS19
Armani, an epitome of class and exquisiteness – the Italian way of life. Founded by Giorgio Armani, the label ‘fashion brand’ is simply not enough to describe his work. Armani is a way of life. Known for its crisp tailoring, there’s something very sexy yet sophisticated about this Italian house. The Armani empire has expanded … Continue reading ARMANI
This is not a glamorous topic, but an important one that’s long overdue. “Planet or Plastic?” National Geographic published its June 2018 issue with an iconic cover – a photo-illustration created by Mexican artist Jorge Gamboa, featuring a plastic bag partially submerged in the ocean, suggesting that the world’s plastic pollution problem is “just the … Continue reading La Mer Blue Heart
There’s an old saying: a picture tells a thousand words. I couldn’t agree more. But what makes a good picture? The camera? The photographer? The lighting? For me, above it all – the idea. If you’re struggling to understand what the masthead photo is all about, I’m going to tell you that I’m the … Continue reading Photography: An art of storytelling
An exquisite red car drives onto the loading bay of the large flagship Dior store on Auckland’s Queen Street, a woman steps out of the car with the latest Prada heels in flames. She walks into the store and is greeted by a vast display of handbags. She is businesslike in her approach, wasting no … Continue reading She’s a headturner
If you are in the business of fashion, fashion month is the time where you can’t afford to have a dead cellphone. Everything, I repeat, everything is heavily dependent on it – maps, taxi apps, emails, texts, exchanging contacts, videos, photos just to name a few key functions. Knowing how well my Samsung performed during … Continue reading Paris Fashion Week SS19
In the world where everything has to be faster, more effective, multipurpose, how far has skincare evolved? Sarah balances motherhood with her own creative start-up; Valentina travels around the world conquering the cosmetics world; Aki juggles an advertising job in New Zealand while building her international fashion empire. Women have changed. The modern women who … Continue reading SKINCARE: the hydration talk
For some, hotels are holiday stays; for others, they are luxury treats. For someone that travels a lot like me, they are second homes. I have always been a lover of the Sofitel hotels, for its enthusiasm for art, its personalised customer experiences, its outstanding hospitality but on top of that, its home-sweet-home feeling. Wellington, … Continue reading A love affair with Sofitel Wellington
“Look, she wears Gucci.” Traditionally, the concept of luxury has always been about signalling status and obvious wealth, with brands being the engine behind the luxury goods market. However, fashion has gone through many phases within the last decade, from being a vanity or investment pieces that you pass down to your next generation. Nowadays, for many Millennials … Continue reading What is luxury in 2018?
It was a weekend getaway that can neither be forgotten nor described. Melbourne, a beautiful city with plenty of Instagram-worthy discoveries, located just a 3 hour flight from Auckland. It’s always amazing to rediscover Melbourne. Here are some ideas on places worth exploring and a 15% cashback reward link to your next holiday stay … Continue reading Traveling to another level
A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?
Rings in 100% recycled silver. Right at the airport magazine shelves, in a sea of magazines addressing topics like Jennifer Aniston’s dating rumours and new season fashion edits, I picked up the March issue of Vogue Australia fronted by Emma Watson with a quote next to her: “Now is the time for thoughtful fashion.” … Continue reading “Now is the time for thoughtful fashion”
Whether the fashion industry is aiming to reach new consumers in the Asian market or the increasing diversity awareness in a global scale, there has been a noticeable trend on the runway and on the high street, in adopting Asian-influenced design in their collections. The H&M Studio Spring/Summer 2018 collection has no exception. Some sadly … Continue reading East meets West: H&M STUDIO SS18
In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Digital World of Nip & Tuck
As fashion and beauty industries continue to evolve and embrace diversity, so does the New Zealand racewear scene. It’s a truism that not everyone is a lace midi dress, pointy Louboutins and customised Phillip Treacy hat kind of person – me included, which is why when Auckland Racing Club (Ellerslie Racecourse) expressed an interest to … Continue reading Racewear Diversified