Categories Fashion

The Digital World of Nip & Tuck

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In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Digital World of Nip & Tuck

Categories Portfolio

Is product photography boring?

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In the world of social media, the theory where flat lay/product photograph does not attract engagement, is not entirely true. Well, at least I have proven this wrong on my Instagram channel when this product shot gathers more engagement than others within the same week.   STORY TELLING WITH STILL OBJECTS Still life product photography is an … Continue reading Is product photography boring?

Categories Fashion

Millennials, the future of luxury?

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As the luxury market faces a generational shift in consumer demographics, many brands are targeting their marketing strategy and shaping their design towards the Millennials. Take the evolution of the bag category as an example, some designs have developed further from their original classic look which emphasised the quality and craftsmanship; to be more elaborate … Continue reading Millennials, the future of luxury?

Categories Fashion

How to buy luxury products ‘practically’

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The luxury market has changed in recent years: most new consumers belong to the middle class and younger consumer group – the Millennials and Gen-Zs.   Unlike the current luxury consumer demographic that has higher spending power, Millennials are all about finding a better way to spend. As a regular online shopper for luxury products, … Continue reading How to buy luxury products ‘practically’

Categories Fashion

ERDEM x H&M

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Full of narratives, memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth and to the codes that have defined his work over the past decade.   WHEN A STORYTELLER’S DREAM COMES TO LIFE The collection is inspired by the romantic dresses Erdem saw in English films, … Continue reading ERDEM x H&M

Categories Fashion

Oh Paris…

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With the end of SS18 fashion month at Paris, the issue on how fashion affects our environment were raised higher than ever amongst media and fashion bloggers. “Fashion was once a major factor in encouraging the demand for clothes, jewelry, and objects made from wildlife parts. But magazines can now send a different message: that … Continue reading Oh Paris…

Categories Fashion

MFW SS18

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My initial plan for Milan Fashion Week was only to capture some fresh contents for my blog. As you know, the mesmerizing Duomo and Galleria makes perfect backdrop for OOTDs. Andrea and I also visit his parents every year in Turin, a city 125 km away from Milan, so I thought we might as well … Continue reading MFW SS18