Categories Opinion

SKINCARE: the hydration talk

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In the world where everything has to be faster, more effective, multipurpose, how far has skincare evolved? Sarah balances motherhood with her own creative start-up; Valentina travels around the world conquering the cosmetics world; Aki juggles an advertising job in New Zealand while building her international fashion empire. Women have changed. The modern women who … Continue reading SKINCARE: the hydration talk

Categories Opinion

What is luxury in 2018?

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“Look, she wears Gucci.” Traditionally, the concept of luxury has always been about signalling status and obvious wealth, with brands being the engine behind the luxury goods market. However, fashion has gone through many phases within the last decade, from being a vanity or investment pieces that you pass down to your next generation. Nowadays, for many Millennials … Continue reading What is luxury in 2018?

Categories Opinion

Should I work for free?

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A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?

Categories Opinion

The Digital World of Nip & Tuck

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In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Digital World of Nip & Tuck

Categories Portfolio

Is product photography boring?

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In the world of social media, the theory where flat lay/product photograph does not attract engagement, is not entirely true. Well, at least I have proven this wrong on my Instagram channel when this product shot gathers more engagement than others within the same week. Still life product photography is an essential way of marketing/displaying to create … Continue reading Is product photography boring?

Categories Trend

Millennials, the future of luxury?

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As the luxury market faces a generational shift in consumer demographics, many brands are targeting their marketing strategy and shaping their design towards the Millennials. Take the evolution of the bag category as an example, some designs have developed further from their original classic look which emphasised the quality and craftsmanship; to be more elaborate … Continue reading Millennials, the future of luxury?

Categories Opinion

How to buy luxury products ‘practically’

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The luxury market has changed in recent years: most new consumers belong to the middle class and younger consumer group – the Millennials and Gen-Zs.   Unlike the current luxury consumer demographic that has higher spending power, Millennials are all about finding a better way to spend. As a regular online shopper for luxury products, … Continue reading How to buy luxury products ‘practically’

Categories Lifestyle

NYE in DUBAI

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Dubai has been a New Year’s Eve hot list for many people because of the legendary fireworks. For me, I have been wanting to explore the Armani Hotel Dubai, the world’s most luxurious hotel and the first hotel by fashion designer Giorgio Armani. Plus,  December is a perfect month to visit the city (average 25 °C in the day), so … Continue reading NYE in DUBAI