Aki and Andrew Curtis want their wedding story to inspire other New Zealanders to be creative and clever with their wedding planning. Conventional wedding stereotypes and stress A traditional wedding can take more than a year to plan. There are many elements to take into consideration and the budget can get out of hand easily … Continue reading How Covid-19 changed weddings for the better
This South Australia Tourism ad campaign has been by far the most interesting work I produced with a team of three during the lockdown. Not because of the creative direction, but for the experience. Imagine selling international travel while the whole world is shutting down and every news channel is flooded with Covid-19 daily updates! … Continue reading South Australia Tourism
Traditional Louis Vuitton collectors would shake their heads, trend lovers would love the effortless design, the new LV PONT 9 surely received a mixed review upon the launch. For me, I love the simplicity, practicality and the versatility. It simply ticks all the boxes. Here’s some helping information if you are considering buying one. How … Continue reading LV PONT 9
Over the last few weeks, the coronavirus pandemic has shut down businesses and triggered a global economic meltdown. For the fashion world, it’s increasingly likely that international fashion shows will be cancelled for the duration of the year. The news, our lives and our conversations revolve around one thing and one thing only – COVID-19 … Continue reading Is there a place for fashion during pandemic?
I always thought that I can’t relate to the Lady Dior bag due to its past advertising, portrayed by ladylike models and celebrities, until I hold one myself at a recent photoshoot with Christian Dior. Time has changed, and so as the Lady Dior bag. The styles has evolved and the Lady Dior bags of … Continue reading Lady Dior
Paris, October 2018. While most of us were still eagerly awaiting the launch of the Moschino x H&M collection, the small team from H&M’s Stockholm atelier were already — and with great discretion — planning for the next one. In contrast to the playful, wild and print-heavy Moschino x H&M collection, the 2019 collaboration was … Continue reading Giambattista Valli x H&M
What I love about exploring European fashion month is that you get to meet so many new designers and creative talents around the world. This year, Rowen Rose is a major highlight of my Paris Fashion Week discovery. Based in Paris, and produced in Milan, the label is based on unique yet wearable handmade pieces: … Continue reading Paris Fashion Week: Rowen Rose SS20
When Gucci announced in 2017 that it was done using fur, the brand was lauded for taking the lead in the world of luxury. Ahead of the SS20 Fashion Show in Milan, Gucci made an even more groundbreaking announcement: that the entire event would be carbon neutral. Marco Bizzarri, the brand’s chief executive, explains that … Continue reading Milan Fashion Week: Gucci SS20
Let’s face it. Social media has become a huge part of our lives since the invention of Smartphones. And here we are, in 2019, where we are bombarded with the same old templated sponsored content – every single day. There are ads on Youtube videos, Instagram, Facebook, online news website, messengers, literally any online platform … Continue reading There’s no such thing as a boring client’s brief
Mickey Mouse, Dolly Parton, Strawberry prints and studded jockstraps: the usual eclectic offering from creative director Alessandro Michele, took over Paris’ iconic after-dark institution Théâtre Le Palace on 24 September 2018, marked the last of his three-part homage to France. The idea of his collection never stops at the runway pieces, Michele always accentuates the idea … Continue reading GUCCI SS19
There are two types of travellers: one that will choose to spend most of their money on itinerary and less on the hotel; then there’s another type who will choose a pretty looking hotel and dedicate some time to enjoy the hotel and its services. I’m the latter. For someone that travels a lot for … Continue reading Staycation with Sofitel Wellington
If you are in the business of fashion, fashion month is the time where you can’t afford to have a dead cellphone. Everything, I repeat, everything is heavily dependent on it – maps, taxi apps, emails, texts, exchanging contacts, videos, photos just to name a few key functions. Knowing how well my Samsung performed during … Continue reading Paris Fashion Week SS19
There are two types of skin treatments, maintenance and enhancement. Oh there’s another one, erm… I would called it damage control. I am obsessed with skincare. Since my teens, I have developed an enthusiasm for skincare ever since I worked part time as a model to sustain my college expenses in Malaysia. I’ve learnt that … Continue reading SKINCARE: is it worth spending the money?
Yes, luxury streetwear is a thing and it’s a powerful status symbol by the millennials to show that they are also taking risks in fashion, collecting trendy pieces that stretch far from the classic leather accessories and haute couture dresses. I first noticed the high-end streetwear trend when I saw the fire engine red Louis … Continue reading Will you buy a $2,360 hoodie?
It was a weekend getaway that can neither be forgotten nor described. Melbourne, a beautiful city with plenty of Instagram-worthy discoveries, located just a 3 hour flight from Auckland. It’s always amazing to rediscover Melbourne. Here are some ideas on places worth exploring. SOFITEL MELBOURNE ON COLLINS Situated at the prestigious ‘Paris End’ of Collins … Continue reading I LOVE MELBOURNE
A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?