An exquisite red car drives onto the loading bay of the large flagship Dior store on Auckland’s Queen Street, a woman steps out of the car with the latest Prada heels in flames. She walks into the store and is greeted by a vast display of handbags. She is businesslike in her approach, wasting no … Continue reading She’s a headturner
If you are in the business of fashion, fashion month is the time where you can’t afford to have a dead cellphone. Everything, I repeat, everything is heavily dependent on it – maps, taxi apps, emails, texts, exchanging contacts, videos, photos just to name a few key functions. Knowing how well my Samsung performed during … Continue reading Paris Fashion Week SS19
Imagine an emoji of me – it would be a face, giant sunnies and my blonde bob. Yes, my hair is my trademark. In fact, it’s part of my brand. Thanks to technology advancement, hair colour swatches have been expanding, with unusual hair colours like pink and lilac gaining popularity since the last three year. … Continue reading Maintaining a trademark bob
2 weeks ago, I tried the new La Mer Treatment Lotion Hydrating Mask [previous article here]. Here’s my verdict after multiple uses. I live the kind of lifestyle where I sit in the hair salon with a laptop on the armrest, churning out campaign strategies or emailing clients for artwork approval while waiting for my … Continue reading Can we make it in 8mins?
In the world where everything has to be faster, more effective, multipurpose, how far has skincare evolved? Sarah balances motherhood with her own creative start-up; Valentina travels around the world conquering the cosmetics world; Aki juggles an advertising job in New Zealand while building her international fashion empire. Women have changed. The modern women who … Continue reading SKINCARE: the hydration talk
For some, hotels are holiday stays; for others, they are luxury treats. For someone that travels a lot like me, they are second homes. I have always been a lover of the Sofitel hotels, for its enthusiasm for art, its personalised customer experiences, its outstanding hospitality but on top of that, its home-sweet-home feeling. Wellington, … Continue reading A love affair with Sofitel Wellington
“Look, she wears Gucci.” Traditionally, the concept of luxury has always been about signalling status and obvious wealth, with brands being the engine behind the luxury goods market. However, fashion has gone through many phases within the last decade, from being a vanity or investment pieces that you pass down to your next generation. Nowadays, for many Millennials … Continue reading What is luxury in 2018?
It was a weekend getaway that can neither be forgotten nor described. Melbourne, a beautiful city with plenty of Instagram-worthy discoveries, located just a 3 hour flight from Auckland. It’s always amazing to rediscover Melbourne. Here are some ideas on places worth exploring and a 15% cashback reward link to your next holiday stay … Continue reading Traveling to another level
A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?
Rings in 100% recycled silver. Right at the airport magazine shelves, in a sea of magazines addressing topics like Jennifer Aniston’s dating rumours and new season fashion edits, I picked up the March issue of Vogue Australia fronted by Emma Watson with a quote next to her: “Now is the time for thoughtful fashion.” … Continue reading “Now is the time for thoughtful fashion”
Whether the fashion industry is aiming to reach new consumers in the Asian market or the increasing diversity awareness in a global scale, there has been a noticeable trend on the runway and on the high street, in adopting Asian-influenced design in their collections. The H&M Studio Spring/Summer 2018 collection has no exception. Some sadly … Continue reading East meets West: H&M STUDIO SS18
In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Digital World of Nip & Tuck
In the world of social media, the theory where flat lay/product photograph does not attract engagement, is not entirely true. Well, at least I have proven this wrong on my Instagram channel when this product shot gathers more engagement than others within the same week. Still life product photography is an essential way of marketing/displaying to create … Continue reading Is product photography boring?
As fashion and beauty industries continue to evolve and embrace diversity, so does the New Zealand racewear scene. It’s a truism that not everyone is a lace midi dress, pointy Louboutins and customised Phillip Treacy hat kind of person – me included, which is why when Auckland Racing Club (Ellerslie Racecourse) expressed an interest to … Continue reading Racewear Diversified
As the luxury market faces a generational shift in consumer demographics, many brands are targeting their marketing strategy and shaping their design towards the Millennials. Take the evolution of the bag category as an example, some designs have developed further from their original classic look which emphasised the quality and craftsmanship; to be more elaborate … Continue reading Millennials, the future of luxury?
A new wave of swimwear trend arises, and it’s definitely a go-to for those who wants to score the best-dressed card at the many poolside parties happening in the summer. STATEMENT SWIMSUIT Whether it’s one-piece or separates – embellishments, ruffles, build-in corset and even pom poms have been introduced to the modern swimwear designs, blurring … Continue reading Swimwear: The Evolution