Categories Fashion, News

Oh Paris…

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With the end of SS18 fashion month at Paris, the issue on how fashion affects our environment were raised higher than ever amongst media and fashion bloggers. “Fashion was once a major factor in encouraging the demand for clothes, jewelry, and objects made from wildlife parts. But magazines can now send a different message: that … Continue reading Oh Paris…

Categories Fashion

MFW SS18

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My initial plan for Milan Fashion Week was only to capture some fresh contents for my blog. As you know, the mesmerizing Duomo and Galleria makes perfect backdrop for OOTDs. Andrea and I also visit his parents every year in Turin, a city 125 km away from Milan, so I thought we might as well … Continue reading MFW SS18

Categories Fashion

Tiffany meets Gucci

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Modern classic reinterpreted as Tiffany and Co. launched the new HardWear collection with the legendary Lady Gaga fronting the ad campaign. At first I thought: what an unusual choice of celebrity endorsement! The curiosity as an art director got me reading more into the thinking behind this campaign. Then I realised, she is without a … Continue reading Tiffany meets Gucci

Categories Fashion, Lifestyle

Walk into the life of The Sleek Avenue

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I live an extremely busy lifestyle. I am a graphic designer, freelance art director / creative consultant specialised in fashion advertising, freelance photographer and a fashion blogger. My office is 5 mins walking distance from Federal Street (part of SKYCITY precinct) and I spend most of my week here, simply because I love the luxury … Continue reading Walk into the life of The Sleek Avenue

Categories Fashion

The Hoodie Trend

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THE NEW CHIC I’ve always thought hoodies are for graffiti artists, an ex-boyfriend of mine always wear them with a few spray cans in his pockets (please don’t judge me now). Ever since Alessandro Michele introduced some elaborated hoodies into the Gucci collections, I instantly felt in love with them. When choosing a hoodie, I … Continue reading The Hoodie Trend