The luxury market has changed in recent years: most new consumers belong to the middle class and younger consumer group – the Millennials and Gen-Zs. Unlike the current luxury consumer demographic that has higher spending power, Millennials are all about finding a better way to spend. As a regular online shopper for luxury products, … Continue reading How to buy luxury products ‘practically’
Dubai has been a New Year’s Eve hot list for many people because of the legendary fireworks. For me, I have been wanting to explore the Armani Hotel Dubai, the world’s most luxurious hotel and the first hotel by fashion designer Giorgio Armani. Plus, December is a perfect month to visit the city (average 25 °C in the day), so … Continue reading NYE in DUBAI
Whether it’s high fashion or high street, embroidery trend has been a long standing one. As a maximalist-magpie, I am embracing this trend in full force! Have a look at what the trend has to offer on FWRD – everything is an absolute love at first sight! Embroidery Jackets: Fendi • Isabel Marant … Continue reading Embroidery Trend
Full of narratives, memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth and to the codes that have defined his work over the past decade. WHEN A STORYTELLER’S DREAM COMES TO LIFE The collection is inspired by the romantic dresses Erdem saw in English films, … Continue reading ERDEM x H&M
Yes I wear high street too, surprise, surprise. A lot of people tend to have the misconception that being fashionable means wearing designers top-to-toe. Ladies, that’s not true. Here’s my thoughts: A perfect wardrobe is a healthy balance of investment pieces and your high street finds. Whilst it’s cool to have a few designer accessories to … Continue reading The High Street Hits
With the end of SS18 fashion month at Paris, the issue on how fashion affects our environment were raised higher than ever amongst media and fashion bloggers. “Fashion was once a major factor in encouraging the demand for clothes, jewelry, and objects made from wildlife parts. But magazines can now send a different message: that … Continue reading Oh Paris…
My initial plan for Milan Fashion Week was only to capture some fresh contents for my blog. As you know, the mesmerizing Duomo and Galleria makes perfect backdrop for OOTDs. Andrea and I also visit his parents every year in Turin, a city 125 km away from Milan, so I thought we might as well … Continue reading MFW SS18
This NZFW, I travelled light with a Samsung Galaxy Note8 and left my DSLR at home, FOR ONCE. I have no problem admitting that I was an iPhone user and I work with a Macbook Pro at home and an iMac in the office. Macintosh is a big part of my creative lifestyle. I was … Continue reading New Zealand Fashion Week ’17
I will be taking over @SamsungNZ’s instagram tonight for the launch of their newest addition to the family. Stay tuned! I styled my Kenzo sweatshirt with Gucci pants and Charles and Keith mules. . Aki xoxo
The truth is, you can always count on a metallic separate to add an instant luxe to your OOTD. Whether you go all out metallic head to toe, layer it over your basic tee + jeans, or even over your maxi dress, the options are endless. My new wardrobe shining star from REVOLVE is a … Continue reading The Golden Rule
I have come to the point to notice that I am not the most girly girl and that I am a suit person. The boyfriend isn’t impressed about the fact that we are starting to look more like brothers instead of couple but I am on the road to convince him that suit can be feminine … Continue reading The Power Suit
Modern classic reinterpreted as Tiffany and Co. launched the new HardWear collection with the legendary Lady Gaga fronting the ad campaign. At first I thought: what an unusual choice of celebrity endorsement! The curiosity as an art director got me reading more into the thinking behind this campaign. Then I realised, she is without a … Continue reading Tiffany meets Gucci
Block colours. Bold prints. Trelise Cooper SS17 is all about fresh, fun and fashion-forward. BOLD & BRILLIANT Backstage at the Trelise Cooper fashion show, behind racks and racks of colourful clothing, the models were styled into the Trelise Cooper signature big wavy hair. “I love colours, I love prints.” Dame Trelise said, as I met … Continue reading Trelise Cooper SS17
I live an extremely busy lifestyle. I am a graphic designer, freelance art director / creative consultant specialised in fashion advertising, freelance photographer and a fashion blogger. My office is 5 mins walking distance from Federal Street (part of SKYCITY precinct) and I spend most of my week here, simply because I love the luxury … Continue reading Walk into the life of The Sleek Avenue
THE NEW CHIC I’ve always thought hoodies are for graffiti artists, an ex-boyfriend of mine always wear them with a few spray cans in his pockets (please don’t judge me now). Ever since Alessandro Michele introduced some elaborated hoodies into the Gucci collections, I instantly felt in love with them. When choosing a hoodie, I … Continue reading The Hoodie Trend
As a lover of detail, I always invest in statement pieces that will forever make an impression. For example an H&M x Balmain jacket I bought in 2012. It’s still trending and still one of my favourite pieces to date. The coolest thing about these pieces is they require very little thought and yet makes you … Continue reading The Wardrobe Superstars
