As the luxury market faces a generational shift in consumer demographics, many brands are targeting their marketing strategy and shaping their design towards the Millennials. Take the evolution of the bag category as an example, some designs have developed further from their original classic look which emphasised the quality and craftsmanship; to be more elaborate … Continue reading Millennials, the future of luxury?

A new wave of swimwear trend arises, and it’s definitely a go-to for those who wants to score the best-dressed card at the many poolside parties happening in the summer. STATEMENT SWIMSUIT Whether it’s one-piece or separates – embellishments, ruffles, build-in corset and even pom poms have been introduced to the modern swimwear designs, blurring … Continue reading Swimwear: The Evolution

Whether it’s high fashion or high street, embroidery trend has been a long standing one. As a maximalist-magpie, I am embracing this trend in full force!   Have a look at what the trend has to offer on FWRD – everything is an absolute love at first sight!   Embroidery Jackets: Fendi • Isabel Marant … Continue reading Embroidery Trend

Full of narratives, memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth and to the codes that have defined his work over the past decade.   WHEN A STORYTELLER’S DREAM COMES TO LIFE The collection is inspired by the romantic dresses Erdem saw in English films, … Continue reading ERDEM x H&M

Yes I wear high street too, surprise, surprise. A lot of people tend to have the misconception that being fashionable means wearing designers top-to-toe. Ladies, that’s not true. Here’s my thoughts: A perfect wardrobe is a healthy balance of investment pieces and your high street finds. Whilst it’s cool to have a few designer accessories to … Continue reading The High Street Hits

With the end of SS18 fashion month at Paris, the issue on how fashion affects our environment were raised higher than ever amongst media and fashion bloggers. “Fashion was once a major factor in encouraging the demand for clothes, jewelry, and objects made from wildlife parts. But magazines can now send a different message: that … Continue reading Oh Paris…

My initial plan for Milan Fashion Week was only to capture some fresh contents for my blog. As you know, the mesmerizing Duomo and Galleria makes perfect backdrop for OOTDs. Andrea and I also visit his parents every year in Turin, a city 125 km away from Milan, so I thought we might as well … Continue reading MFW SS18

This NZFW, I travelled light with a Samsung Galaxy Note8 and left my DSLR at home, FOR ONCE. I have no problem admitting that I was an iPhone user and I work with a Macbook Pro at home and an iMac in the office. Macintosh is a big part of my creative lifestyle. I was … Continue reading New Zealand Fashion Week ’17

The truth is, you can always count on a metallic separate to add an instant luxe to your OOTD. Whether you go all out metallic head to toe, layer it over your basic tee + jeans, or even over your maxi dress, the options are endless. My new wardrobe shining star from REVOLVE is a … Continue reading The Golden Rule

I have come to the point to notice that I am not the most girly girl and that I am a suit person. The boyfriend isn’t impressed about the fact that we are starting to look more like brothers instead of couple but I am on the road to convince him that suit can be feminine … Continue reading The Power Suit

Modern classic reinterpreted as Tiffany and Co. launched the new HardWear collection with the legendary Lady Gaga fronting the ad campaign. At first I thought: what an unusual choice of celebrity endorsement! The curiosity as an art director got me reading more into the thinking behind this campaign. Then I realised, she is without a … Continue reading Tiffany meets Gucci