A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?
Rings in 100% recycled silver. Right at the airport magazine shelves, in a sea of magazines addressing topics like Jennifer Aniston’s dating rumours and new season fashion edits, I picked up the March issue of Vogue Australia fronted by Emma Watson with a quote next to her: “Now is the time for thoughtful fashion.” … Continue reading “Now is the time for thoughtful fashion”
In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Photoshop World
As the luxury market faces a generational shift in consumer demographics, many brands are targeting their marketing strategy and shaping their design towards the Millennials. Take the evolution of the bag category as an example, some designs have developed further from their original classic look which emphasised the quality and craftsmanship; to be more elaborate … Continue reading Millennials, the future of luxury?
The luxury market has changed in recent years: most new consumers belong to the middle class and younger consumer group – the Millennials and Gen-Zs. Unlike the current luxury consumer demographic that has higher spending power, Millennials are all about finding a better way to spend. As a regular online shopper for luxury products, … Continue reading How to buy luxury products ‘practically’
Dubai has been a New Year’s Eve hot list for many people because of the legendary fireworks. For me, I have been wanting to explore the Armani Hotel Dubai, the world’s most luxurious hotel and the first hotel by fashion designer Giorgio Armani. Plus, December is a perfect month to visit the city (average 25 °C in the day), so … Continue reading NYE in DUBAI
Full of narratives, memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth and to the codes that have defined his work over the past decade. WHEN A STORYTELLER’S DREAM COMES TO LIFE The collection is inspired by the romantic dresses Erdem saw in English films, … Continue reading ERDEM x H&M
With the end of SS18 fashion month at Paris, the issue on how fashion affects our environment were raised higher than ever amongst media and fashion bloggers. “Fashion was once a major factor in encouraging the demand for clothes, jewelry, and objects made from wildlife parts. But magazines can now send a different message: that … Continue reading Oh Paris…
My initial plan for Milan Fashion Week was only to capture some fresh contents for my blog. As you know, the mesmerizing Duomo and Galleria makes perfect backdrop for OOTDs. Andrea and I also visit his parents every year in Turin, a city 125 km away from Milan, so I thought we might as well … Continue reading MFW SS18
This NZFW, I travelled light with a Samsung Galaxy Note8 and left my DSLR at home, FOR ONCE. I have no problem admitting that I was an iPhone user and I work with a Macbook Pro at home and an iMac in the office. Macintosh is a big part of my creative lifestyle. I was … Continue reading New Zealand Fashion Week ’17
We all know that picking a shoe size can be difficult sometimes, and it is frustrating when you’re looking forward to them just to unwrap a pair that doesn’t fit you. I have always been an online shopping enthusiast, and I have to say…shopping for shoes has taken a lot of trial and error. But … Continue reading Buying Shoes Online
An after work drinks turned photoshoot, and it is fairly understandable at Twentyone bar SKYCITY. What a hidden gem it is. The instant vibe as you walk in is like a movie scene from James Bond, very posh, very Casino Royale. The walls are leather clad, gorgeous bar top with luxurious lighting, fireplace and leather … Continue reading CALL ME BOND, JANE BOND.
It’s always Spring at MASU SKYCITY. If you have been following my work for a while, you would know that I have a thing for photographing myself in restaurants, especially those that are full of characters, cool themes and ambience, just like MASU. It also gives me a reason to dress up – more! With … Continue reading Sakura Sakura
Last week, I had the honour to be interviewed by Miss FQ, A renown New Zealand magazine & website style guide for the sassy, fashion-obsessed Kiwi girl. Here’s the interview I plucked from the original page. GIRL YOU NEED TO KNOW: BLOGGER AKI FROM THE SLEEK AVENUE Each week, we interview local up-and-coming influencers, It girls … Continue reading Interview with Miss FQ
When you get to work with the most like-minded client, an amazing photographer and one of the hottest fashion boutiques in New Zealand, the outcome is a total masterpiece! Last week I had the pleasure to create a series of images with this amazing team to elaborate what is it like to dine at this … Continue reading When Food Meets Fashion