Categories Fashion

Tiffany meets Gucci

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Modern classic reinterpreted as Tiffany and Co. launched the new HardWear collection with the legendary Lady Gaga fronting the ad campaign. At first I thought: what an unusual choice of celebrity endorsement! The curiosity as an art director got me reading more into the thinking behind this campaign. Then I realised, she is without a … Continue reading Tiffany meets Gucci

Categories Fashion, Lifestyle

Walk into the life of The Sleek Avenue

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I live an extremely busy lifestyle. I am a graphic designer, freelance art director / creative consultant specialised in fashion advertising, freelance photographer and a fashion blogger. My office is 5 mins walking distance from Federal Street (part of SKYCITY precinct) and I spend most of my week here, simply because I love the luxury … Continue reading Walk into the life of The Sleek Avenue

Categories Fashion

The Hoodie Trend

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THE NEW CHIC I’ve always thought hoodies are for graffiti artists, an ex-boyfriend of mine always wear them with a few spray cans in his pockets (please don’t judge me now). Ever since Alessandro Michele introduced some elaborated hoodies into the Gucci collections, I instantly felt in love with them. When choosing a hoodie, I … Continue reading The Hoodie Trend

Categories Fashion

Sakura Sakura

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It’s always Spring at MASU SKYCITY. If you have been following my work for a while, you would know that I have a thing for photographing myself in restaurants, especially those that are full of characters, cool themes and ambience, just like MASU. It also gives me a reason to dress up – more! With … Continue reading Sakura Sakura