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When you are the creative director, stylist, model and also retoucher…

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I started my day with a full-face make up, my whole body smells like baby oil as I jumped into a Uber taxi while holding a giant suitcase, two buckets of pot plant and a stack of printed moodboards.

I was working with Silk & Steel Jewellery on their Superluxe collection campaign photoshoot and I was the creative director, stylist, model and retoucher. Thank God I was not in charge of taking photos or else there would be so much more to pack for the content production.

Imagine that.

Creatives nowadays have to be multi-faceted, especially when working with small business enterprise – not every clients can afford to have a team of seven on a campaign photoshoot in New Zealand.

The jewellery collection is inspired by floras delicate forms and details;
an anther is a part of a flowers stamen that contains the pollen, which explains the props (plants) that I brought with me to incorporate into the styling.

As the creative director of this shoot, my take was to find slightly different ways to showcase the collection. For example, does a necklace need to be photographed on the neck? I was gauging how far can we could push the boundaries yet retain the Silk&Steel branding.

I was so glad to work with an amazing photographer, being the model for the campaign means that I won’t be able to stay behind the camera and I need to trust my photographer to execute my vision. I’m happy to say that I am very pleased with the raw photos.

Have a look at the magic we created together.

Client: Silk & Steel Jewellery Photographer: CJ @ Alter Ego

Aki xoxo

10 thoughts on “When you are the creative director, stylist, model and also retoucher…”

    1. Thanks my love, there are still long way to go, wish I’m as knowledgeable as you when it comes it blogging xx

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