“Look, she wears Gucci.” Traditionally, the concept of luxury has always been about signalling status and obvious wealth, with brands being the engine behind the luxury goods market. However, fashion has gone through many phases within the last decade, from being a vanity or investment pieces that you pass down to your next generation. Nowadays, for many Millennials … Continue reading What is luxury in 2018?
It was a weekend getaway that can neither be forgotten nor described. Melbourne, a beautiful city with plenty of Instagram-worthy discoveries, located just a 3 hour flight from Auckland. It’s always amazing to rediscover Melbourne. Here are some ideas on places worth exploring and a 15% cashback reward link to your next holiday stay … Continue reading Traveling on Cloud Nine
A question I often asked myself when I was a young advertising creative. Creative industry, whether it’s consultancy, photography, illustration or influencer marketing is one of those funny industries that’s still hard to pinpoint a talent’s worth in 2018. Take logo creations as an example, one could fluctuate between $0 to a 5-figures value. I’m an … Continue reading Should I work for free?
Rings in 100% recycled silver. Right at the airport magazine shelves, in a sea of magazines addressing topics like Jennifer Aniston’s dating rumours and new season fashion edits, I picked up the March issue of Vogue Australia fronted by Emma Watson with a quote next to her: “Now is the time for thoughtful fashion.” … Continue reading “Now is the time for thoughtful fashion”
Whether the fashion industry is aiming to reach new consumers in the Asian market or the increasing diversity awareness in a global scale, there has been a noticeable trend on the runway and on the high street, in adopting Asian-influenced design in their collections. The H&M Studio Spring/Summer 2018 collection has no exception. Some sadly … Continue reading East meets West: H&M STUDIO SS18
In the world of advertising, magazine editorial and social media nowadays, everyone is flawless. Photo alteration is no longer a skill set solely possessed by professional retouchers. With 2 million downloads in Jan 2018 and $1 million estimated monthly revenue, Facetune 2 is definitely at the pinnacle of the vanity business. It gives smartphone users the … Continue reading The Digital World of Nip & Tuck
In the world of social media, the theory where flat lay/product photograph does not attract engagement, is not entirely true. Well, at least I have proven this wrong on my Instagram channel when this product shot gathers more engagement than others within the same week. Still life product photography is an essential way of marketing/displaying to create … Continue reading Is product photography boring?
As fashion and beauty industries continue to evolve and embrace diversity, so does the New Zealand racewear scene. It’s a truism that not everyone is a lace midi dress, pointy Louboutins and customised Phillip Treacy hat kind of person – me included, which is why when Auckland Racing Club (Ellerslie Racecourse) expressed an interest to … Continue reading Racewear Diversified
As the luxury market faces a generational shift in consumer demographics, many brands are targeting their marketing strategy and shaping their design towards the Millennials. Take the evolution of the bag category as an example, some designs have developed further from their original classic look which emphasised the quality and craftsmanship; to be more elaborate … Continue reading Millennials, the future of luxury?
A new wave of swimwear trend arises, and it’s definitely a go-to for those who wants to score the best-dressed card at the many poolside parties happening in the summer. STATEMENT SWIMSUIT Whether it’s one-piece or separates – embellishments, ruffles, build-in corset and even pom poms have been introduced to the modern swimwear designs, blurring … Continue reading Swimwear: The Evolution
The reality is, nobody wants to put a bag on the table when a lot of ladies have the same bag with the same style. In this fashion world where nearly everything you see is mass production, finding something special is hard. The only way you can set yourself apart is either personalisation or your … Continue reading the fashion playground
The luxury market has changed in recent years: most new consumers belong to the middle class and younger consumer group – the Millennials and Gen-Zs. Unlike the current luxury consumer demographic that has higher spending power, Millennials are all about finding a better way to spend. As a regular online shopper for luxury products, … Continue reading How to buy luxury products ‘practically’
Dubai has been a New Year’s Eve hot list for many people because of the legendary fireworks. For me, I have been wanting to explore the Armani Hotel Dubai, the world’s most luxurious hotel and the first hotel by fashion designer Giorgio Armani. Plus, December is a perfect month to visit the city (average 25 °C in the day), so … Continue reading NYE in DUBAI
Whether it’s high fashion or high street, embroidery trend has been a long standing one. As a maximalist-magpie, I am embracing this trend in full force! Have a look at what the trend has to offer on FWRD – everything is an absolute love at first sight! Embroidery Jackets: Fendi • Isabel Marant … Continue reading Embroidery Trend
Full of narratives, memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth and to the codes that have defined his work over the past decade. WHEN A STORYTELLER’S DREAM COMES TO LIFE The collection is inspired by the romantic dresses Erdem saw in English films, … Continue reading ERDEM x H&M
Yes I wear high street too, surprise, surprise. A lot of people tend to have the misconception that being fashionable means wearing designers top-to-toe. Ladies, that’s not true. Here’s my thoughts: A perfect wardrobe is a healthy balance of investment pieces and your high street finds. Whilst it’s cool to have a few designer accessories to … Continue reading The High Street Hits